Bob Iger MasterClass Review:
Impressively Helpful in Acquiring Business Leadership Skills

Last updated on: August 7, 2023, Written by:

Bill Tremlon

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You need a mentor to learn about entrepreneurship. Without a doubt, hearing insights from someone who has led a global brand for decades is invaluable. Bob Iger’s expertise makes his lessons on strategy and leadership a must-have for aspiring entrepreneurs.

Discover Bob’s strategies that took Walt Disney from a beloved entertainment brand to an international media giant. Known for his audacious leadership and innovative thinking, Iger was brought back into the fray to safeguard Disney’s legacy amidst emerging challenges.

In this Bob Iger MasterClass review, you can read my insights on the course, making up your mind whether or not to invest in it. 

Bob Iger MasterClass Outline

Bob Iger’s MasterClass fulfilled my expectations with its immersive journey into successful leadership, strategic decision-making, and time management skills. The course’s best feature is its valuable case studies, practical advice, and unique insights, empowering learners to think and grow as leaders. It’s a helpful resource for those seeking tried and tested ways to elevate their businesses.

Bob Iger MasterClass Review

Bob Iger MasterClass Review In a Nutshell

⭐ Rating:9.0 ★★★★★
🥇 Category of class:Business
📈 Suits best for:Aspiring entrepreneurs
🕒 Lenght:2 hours 11 minutes
⏳ Avg. Lesson Duration12 minutes
🛍️ Course Essentials:A Notepad to note down Bob’s advice
💼 Complementary material:36-page course guide
📚 No. of Lessons:13 lessons
🛒 Payment options:Individual / Duo / Family
💵 Price:10 – 20 $ (billed annually)
🔄 Refund policy:30-day satisfaction guarantee
🎁 Free trial:

2.Using Your Time Effectively;
3.Focus, Strategy & Priorities;
4.Taking Giant Swings: Pixar Acquisition Case Study;
5.The Art of Negotiation;
6.Creating Brand Value;
7.Expanding Your Brand: Marvel Acquisition Case Study;
8.Anticipating What Consumers Want;
9.The Importance of Risk-Taking;
10.Navigating Complex Deals: 21st Century Fox Case Study;
11.Managing Industry Disruption: Disney Plus Case Study;
12.Tenets for Success;

Key Skills You’ll Learn

  • Time management and work-life balance;
  • Creating and implementing successful business strategies;
  • Negotiation techniques;
  • Predicting customer preferences;
  • Informed risk-taking;
  • Leadership.

Is Bob Iger MasterClass For Me?

Bob Iger MasterClass extends its value beyond the business realm. I found advice and actionable insights that could be useful for entrepreneurs, managers, team leaders, and marketing professionals. Iger’s experience-driven wisdom imparted in this course is an invaluable tool for personal and career growth.

Our Evaluation

Total score: 9.0

Bob Iger as an Instructor
Uniqueness and Freshness
Structure and Quality
Student Engagement and Retention
Value for the Money


  • Proven business success strategies
  • Interesting case studies
  • Useful takeaways after lessons


  • Relatively short course
  • Leans toward creative businesses

Bob Iger MasterClass Teacher Review

Meet Bob Iger

Bob Iger’s exemplary expertise in business and leadership is undeniable. With a career spanning several decades, Iger has become a renowned figure in the industry. He served as the CEO of The Walt Disney Company from 2005 to 2020, leading the entire company through landmark acquisitions, such as Pixar, Marvel, Lucasfilm, and 21st Century Fox. His forward-thinking and strategic vision navigated Disney out of the turbulence created by the missteps of the Former CEO of Disney.

Under his leadership, Disney launched innovative distribution platforms like Disney+ and achieved remarkable financial success. Iger’s transformative vision and strategic ingenuity have solidified his reputation as a visionary executive.

Bob Iger as a Teacher

Throughout the lessons, you can see the charismatic leader in Iger shine through. Known for his genuine approach, Iger emphasizes the importance of authenticity in leadership, a trait that resonates throughout his MasterClass. He may not have any formal teaching experience, but his natural ability to connect with people compensates for that. 

Revealing tidbits from his journey, Iger engages the learners while answering how he became so successful. Students can sense his passion and firsthand experiences, making him a compelling instructor.

Disney CEO Bob Iger Masterclass: Business Strategy and Leadership

About MasterClass

Since 2015, MasterClass brings 180+ online classes from celebrity instructors in almost any field. It includes pre-recorded video lessons from masters such as Richard Branson, Martin Scorsese, Aaron Sorkin, Gordon Ramsay, and many others.

The video quality equals Hollywood movies, and every MasterClass course is carefully structured. But that’s not all. There are interactive assignments, MasterClass community activities, and an ever-growing video library to enjoy. The sheer amount of content can make it hard to begin. Cursums will help you to choose wisely.

Originality and Novelty of the Content

Multiple platforms have snippets of Bob Iger’s advice in articles and interviews. However, they are not structured and cohesive like his MasterClass. MasterClass solves these problems by providing a unique and unparalleled learning experience with Bob Iger himself.

Bob Iger’s course offers a carefully curated and structured curriculum that dives deep into Iger’s leadership strategies, strategic decision-making, and time-management techniques. Learners can access high-quality video lessons and a downloadable post-course class book.

There are other MasterClass courses on business strategy, leadership, and negotiation, including those by negotiation master Chris Voss, Anna Wintour, Howard Schultz, and business leader Mellody Hobson. Bob Iger’s course stands out by teaching business strategy, leadership, and calculated risk-taking the way he used them at the Walt Disney Company.

Content and Structure of the Bob Iger MasterClass

MasterClass is doing a commendable job at making the courses structured and understandable. Bob Iger MasterClass is no different. Its 13 lessons provide valuable insights into leadership and business strategy. 

The lessons are average around 10-12 minutes long, ensuring bite-sized, digestible content. The longest lesson, Taking Giant Swings: Pixar Acquisition Case Study, spans 25 minutes, allowing for a deeper exploration of this significant business endeavor.

Completing the entire course takes approximately 2 hours and 11 minutes. However, learners also have the opportunity to reinforce their understanding through a 36-page PDF guide, which serves as a valuable resource for reviewing and expanding upon the lessons taught.

Focus, Building Effective Business Strategy, and Time Management

1-3 Lessons Summary

Bob Iger, the esteemed leader behind the success of Disney, offers a Masterclass filled with insights into his illustrious career. He starts by expressing gratitude to his mentors and aims to share his knowledge with students. Iger walks us through the class, mentioning that he will cover leadership qualities, business strategy formation, tackling disruption, and crucial acquisitions under his regime.

Bob Iger Pivotal moments as Disney CEO

In lesson two, Iger emphasizes the need for a structured day, establishing that time management is crucial for success. He advocates integrating quiet time into daily schedules, asserting that it enhances focus and productivity.

Next, Bob talks about the significance of focus for crafting successful business strategies. He shares his journey to becoming the CEO of the Walt Disney Company, his tactics to communicate his vision and the importance of adapting to ever-changing market conditions. Drawing from his strategic priorities, he sheds light on Disney’s technological advancements to bring stories to life.

Harnessing the Art of Negotiation & The Power of Brands

4-7 Lessons Summary

Lesson four is an intriguing case study on the acquisition of Pixar, providing a step-by-step overview of the entire process. Next, Bob Iger shares his unique approach to negotiation. He emphasizes swift action and transparency about desired outcomes. He explains how fostering personal connections with key players and ensuring mutual benefit is essential.

Developing strategy for Pixar acquisition by Disney

The power of branding becomes the focus of the sixth lesson. Iger attributes Disney’s global recognition to knowing the brand’s core values. He says that a strong brand is something very identifiable in terms of its qualities, attributes, and values. Plus, what a brand stands for is crucial. He believes in leveraging the brand across ventures and retaining relevance without compromising core values.

In lesson 7, Iger navigated a case study on acquiring Marvel, showcasing the complexities of acquiring a brand with divergent themes. He highlights how he managed to preserve the integrity of both brands while enhancing Marvel’s operations.

Anticipating Customers Needs & Embracing Risks

8-10 Lessons Summary

In the 8th lesson, Iger shares his insights on predicting customers’ preferences. Despite the reliance on data, Iger suggests that intuition can also play a crucial role in decision-making. He backs his idea by citing examples from the production of successful movies like Captain Marvel and Black Panther.

Bob Iger explains how to predict customers preferences

In lesson nine, Iger explains informed risk-taking as a vital component of business success. Iger shows that there’s always a chance that something in the creative process might not work out.

Through a personal anecdote about working with NYPD Blue producer Steven Bochco, he illustrates how to adopt the right mindset, learn from failures, and avoid becoming conservative. In lesson ten, he elaborates on these principles using a case study of the 21st Century Fox acquisition.

Managing Industry Disruption and Concluding Insights

11-13 Lessons Summary

The course then shifts focus to managing industry disruption. Iger discusses the implications of technological advancements and changes in consumer behavior in the media and entertainment industry. He explains the evolution of ESPN+ in response to these disruptions and the logical progression toward a direct-to-consumer platform.

Industry distruption of Disney under Bob Iger's regime

In the twelfth lesson of his Masterclass, Iger expands on the attributes of successful leaders. He emphasizes nurturing curiosity, authenticity, decisiveness, integrity, striving for perfection, fairness, admitting mistakes, optimism, and humor. He wraps up by emphasizing the importance of bringing integrity into work.

Fast-Track Lesson Plan

Complete Bob Iger’s online course on business strategy and leadership in 1 hour, 33 minutes, and 40 seconds. 

2.Using Your Time Effectively06:10
3.Focus, Strategy & Priorities08:51
4.Taking Giant Swings: Pixar Acquisition Case Study24:55
5.The Art of Negotiation04:43
6.Creating Brand Value15:10
8.Anticipating What Consumers Want09:10
9.The Importance of Risk-Taking09:05
12.Tenets for Success16:36

Engagement and Retention of Bob Iger MasterClass

As a learner, I was captivated throughout the lessons with Bob Iger, given the visual appeal and top-notch instruction quality. The material is presented in a structured and organized manner, allowing for easy comprehension and follow-along.

Bob Iger’s expertise is effectively communicated, making complex concepts accessible to learners of various backgrounds. Using interesting case studies, such as the Pixar and Marvel acquisitions, enhances the learning experience, providing practical examples that make it easier to understand and apply the lessons taught.

One of the course’s strengths is its ability to encourage learners to keep watching and maintain their engagement. The retention of learners is facilitated by the course’s thoughtful pacing, ensuring that each lesson builds upon the previous one, maintaining a continuous flow.

My Firsthand Experience With Bob Iger’s MasterClass

What I liked About Bob Iger MasterClass

Proven Business Success Strategies

It’s great that Bob Iger’s MasterClass teaches the same business strategy and leadership that propelled Walt Disney to new heights. Drawing from his transformative era at Disney, Iger conveys strategic thinking, brand management, negotiation, and risk-taking insights.

By sharing his experiences and practical advice, Iger guides learners about strategies that made the Walt Disney Company a global phenomenon.

Interesting Case Studies

Captivating case studies are one of the best Bob Iger MasterClass pros. These real-life examples, such as the Pixar and Marvel acquisitions, bring the lessons to life, making them relatable and practical. He explains how smart purchases helped fix Disney’s problems (mainly caused by bad decisions of the former CEO) and made Walt Disney World successful again.

Useful Takeaways After Lessons

Bob’s Advice cards at the end of lessons are incredibly useful in summarizing key takeaways. If any idea isn’t clear when you first hear it, these cards distill the important principles and strategies shared by Iger. Learners can easily refer back to these cards for quick reminders and practical guidance.

What I Didn’t Like about Bob Iger MasterClass

Relatively Short Course

Bob Iger’s MasterClass is a relatively short course, totaling 2 hours and 11 minutes. While this condensed format allows for a concise and focused learning experience, it may leave some learners yearning for a more detailed exploration of certain topics.

A more extensive course could have delved deeper into specific strategies. I specifically found the case study missing when Disney bought LucasFilm. However, the course is still a worthwhile investment of time for those seeking to learn from Iger’s expertise.

Advice Leans Towards Creative Businesses

While Bob Iger’s MasterClass covers various topics applicable to various industries, it does have a particular emphasis on creative businesses, given Iger’s background in the entertainment industry. The course teaches you to manage creativity, develop compelling storytelling, and leverage brands. 

However, not all principles and insights on business strategy and leadership Iger shares are limited to creative businesses alone. Some of them can be adapted and applied to various industries.

Is Bob Iger MasterClass a Good Purchase?

Price of Bob Iger MasterClass

MasterClass operates on a subscription model, available from $10 per month. With this subscription, you can access the entire course library, which doesn’t stop at just business category, but it offers the option to learn about relationships with experts like Esther Perel and dive into political analysis with Hillary Rodham Clinton, including Bob Iger’s MasterClass. Bob Iger’s insights and expertise as a transformative business leader in the entertainment industry are unparalleled.

Individual (one device)$10 per month
Duo (two devices)$15 per month
Family (six devices)$20 per month

Investing in this course is a valuable deal, especially if you take the diverse range of MasterClass courses on business and leadership from world-renowned experts (several of whom are leaders of successful brands).

Does the Class Live Up to the Hype?

When I came across the trailer for Bob Iger MasterClass, it stirred up my anticipation to learn something tried and tested to escalate a business. I was pleasantly surprised that by the end of the course, I was actually feeling motivated to try the leadership and business strategy skills explained by Iger. 

Whether you’re an aspiring entrepreneur, a business professional, or simply seeking to enhance your leadership skills, I recommend this course as it offers tangible takeaways and inspiration. It lives up to expectations by providing a unique opportunity to learn from one of the industry’s most successful executives.

Bob Iger MasterClass: Ratings from Around the Web

Bob Iger’s MasterClass is generally well-liked, as proven by praising reviews across social media. Many students appreciate the real-world examples and case studies shared by Iger, which enhance the learning experience and make the concepts more relatable. Below is a Facebook comment section

Bob Iger masterclass review on Facebook

The overall reception of Bob Iger’s MasterClass on Instagram has been positive, indicating that it has successfully met the expectations and needs of learners.

Bob iger masterclass review on instagram

Essentials Used in the Bob Iger MasterClass

To take Bob Iger’s online MasterClass, you only need a device with an internet connection. Taking notes is highly recommended, and so is downloading and reading the class guide which takes the learning to a whole new level.

Courses Similar to Bob Iger MasterClass

Other Courses of Business on MasterClass

  • Paul Krugman teaches Economics and Society
  • Robert Reffkin teaches Buying and Selling Real Estate
  • Chris Voss teaches the Art of Negotiation
  • Howard Schultz teaches Business Leadership
  • Diane Von Furstenberg teaches Building a Fashion Brand
  • Elaine Welteroth teaches Designing Your Career
  • Daniel Pink teaches Sales and Persuasion
  • David Axelrod & Karl Rove teach Campaign Strategy and Messaging
  • Anna Wintour teaches Creativity and Leadership

MasterClass Competitors


Udemy is one of the most popular online learning providers, with a massive choice of various classes. The learning platform covers a range of courses for starting your own business or a personal brand.


Coursera is another big name in the online courses market, with a lot to offer in business, economics, and management fields. It’s a great way to expand your knowledge of the field without spending much money on online learning.


Skillshare focuses on practical courses, with educational videos substituting expensive college courses. The aim is to provide users with marketable skills for finding a job. There are plenty of courses related to business, finance, and entrepreneurship.

Bob Iger MasterClass: FAQ

In his MasterClass, Bob Iger teaches a leadership style characterized by authenticity, decisiveness, and integrity. He also encourages informed risk-taking. As a leader, he feels it is vital to nurture curiosity and optimism and learn from your own mistakes. 

Iger’s teachings encourage leaders to prioritize strategic thinking, effective communication, and maintaining focus on long-term goals.

Yes, Bob Iger’s morning routine is discussed and explained in his MasterClass and in detail in the class book. He emphasizes the importance of waking up early and engaging in exercise and solitude. His early-morning ritual allows for personal reflection, goal-setting, and preparation before the demands of work and communication take over.

Bob Iger’s MasterClass focuses on various key business topics. These include: leadership, strategic thinking, brand management, negotiation, risk-taking, navigating complex deals. Through real-life case studies and practical advice, learners also gain insights into effective time management, developing successful strategies, anticipating consumer preferences, and fostering a strong brand.

Author: Bill Tremlon

Blogger | Life-long learner

Bill Tremlon

I’ve spent the last ten years passionately studying various online learning platforms. Udemy, MasterClass, Coursera, and Skillshare are the main ones, but I review lesser-known study tools as well. I test and analyze each course and lesson thoroughly before sharing my research.



Learn from Iger’s success towards Disney’s global triumph.

Author: Bill Tremlon

Blogger | Life-long learner

Bill Tremlon